Curated With Love, Built As A Family

Pretty Goals® was born in the warmth of home, when Harneet with her daughters, Eshroop and Kulnoor, turned a shared dream into a living brand. What began as family moments of creativity soon grew into a journey of handcrafted accessories, carrying their bond and story into every design.

Young dreams, family hands, one shared vision.

The Story of Dreams Taking Shape

1. A Spark of Creativity

In 2023, Eshroop’s wish to do something meaningful lit the first spark of Pretty Goals®.

2. Shaping the Vision

With Harneet’s support, mother and daughter sketched ideas that led to handcrafted designs.

3. Naming the Dream

Kulnoor added her touch, giving the venture its name - Pretty Goals®, a brand in bloom.

5. From Debut to Brand

On 15 Dec 2023, the first exhibition marked the beginning of a homegrown brand loved by many.

The Faces Behind Pretty Goals®

Every dream finds its strength in the people who believe in it. Pretty Goals® is carried forward by three founders - Harneet, Eshroop, and Kulnoor. A mother and daughters, each brings her own spark, together shaping the bond that turned imagination into a cherished brand.

Harneet Kaur Bedi – The Anchor

Harneet is the guiding anchor of Pretty Goals®, balancing operational control with on-ground hustle. As the mother and mentor, she embodies the spirit of resilience and warmth.

With her at the helm, the brand not only runs seamlessly but also connects deeply with every customer it touches.

Kulnoor Kaur Bedi – The Creative Spark

At 13, Kulnoor is a gaming geek with a creative heart who thrives on engaging with people. She plays a key role in selecting and curating Pretty Goals®’ core articles, ensuring every accessory carries her charm.

Her energy makes the brand feel playful, relatable, and endlessly inspired.

Eshroop Kaur Bedi – The Young Diva

At just 10 years old, Eshroop is the vibrant face of Pretty Goals® for younger audiences. A Class VI student and natural style diva, she brings imagination, charm, and confidence to the brand.

Her youthful energy makes every creation relatable, playful, and full of possibilities for the next generation.